Still, J. D., & Masciocchi, C. M. (in press). Considering the influence of visual saliency during interface searches [abstract]. Book Chapter in Cognitively Informed Interfaces

In this chapter we highlight the influence of visual saliency, or local contrast, on users’ searches of interfaces. Designers have traditionally focused on the importance of goals and expectations (top-down processes) for the navigation of interfaces with little consideration for the influence of saliency (bottom-up processes). The Human-Computer Interaction literature does not discuss the influence of bottom-up processing, potentially neglecting an important aspect of interface-based searches. We review studies that demonstrate how a user’s attention is rapidly drawn to visually salient locations in a variety of tasks and scenes, including web pages.

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